I'm a passionate graphic designer from Hong Kong who finds immense satisfaction in the world of design. Seeing my creations come to life brings me great joy. With over 5 years of experience in agency, in-house, and freelance work, being a designer perfectly aligns with my personal traits. I like beautiful, funny and new things, especially I don't enjoy working with texts.

During my free time, you'll often find me on Instagram, taking photos, browsing Pinterest, or taking YouTube video. I love travel, being social and engaging in activities like bowling and snooker. I'm also a food enthusiast, although I must admit that cooking is not my forte.

Brand

Identity

Wall Hand Drawing

Toilet Signate

Order system

Calendar

Promotion Banner

I worked with a Hong Kong Chain Coffee Shop to create a new, young, pet-friendly and lifestyle brand identity. We agreed on a burnt brick color and hand drawing as the key elements.

work @Pacific Coffee 2022

Brand

Identity

Notice

rewards card

Kiosk Promotion video & Drinks menu

Another new brand for Pacific Coffee is a grab and go coffee shop. The final decision of the brand colors are red and grey. And used Hong Kong-style language to attract younger.

work @Pacific Coffee 2022

Key

Visual

After

work @Tai Hing Company 2020

Before

Using a tropical style to highlight the mango, Chinese brush font to enhance the Asian flavor. The color scheme is based on orange and yellow, harmonizing with the brand image and complementing the mango's vibrant hues.

Key

Visual

After

work @Tai Hing Company 2020

Before

Super evil Triple cheese, evoking a sense of mystery. The background features a dark brown, complemented by magical effects. I enhanced the cheese pull through Photoshop. Also the font incorporates a cheese texture, highlight triple cheese.

Motion

Graphic

Minicube offers marketing services aimed at boosting sales. Their team of KOLs regularly provides trial tastings, social media check-ins, and promotional posts across seven major platforms. By increasing your brand exposure, we help transform your

restaurant into a popular hotspot.

Storyboard

work @Freelance 2021

Social Media Motion Graphic

Motion

Graphic

Minicube has a team to building up fan page. In addition to designing engaging posts, we create compelling content that resonates with your audience. Mainly focus on effective promotion, boosting restaurant's popularity and driving up sales. With our strategic approach, we help your business flourish in the digital landscape.

Storyboard

work @Freelance 2021

Social Media Motion Graphic

Display

Design

work @Identity workshop 2018

Shelf A

Shelf B

Shelf C

Shelf D

For the renowned Japanese brand, Sofia, we designed a makeup display stand highlighting their flagship product, the oil-control base. The stand features a hexagonal backdrop, serving as the throne for the product, adorned with a golden crown in the front to emphasize its significance.

Shelf A - flagship product

Shelf B

Shelf C

Shelf D

Display

Design

Mock up

work @Identity workshop 2018

Displayed in @Cosme,

Tsim Sha Tsui, Hong Kong

For Sofia's upscale brand, we have created a 3D display inspired by the synergy of product and brand design elements. The centerpiece is a flower, under the flower, we incorporated blue and white crystals, resembling precious materials emerging from the depths of the ocean.

Packaging

Design

work @MOMI Company 2019

Front & Back

Employed a monochromatic approach with varying shades of green to emphasize that the grass is air-freighted to Taiwan, which is high quality and fresh. MOMI's rabbit grass is cultivated in the meadows of the snowy mountains in the USA, nurtured by the pure water from the mountain. A lacquer oil symbolizing the nourishment of the mountain water into the box.

Left

Right

Christmas

Project

work @Pacific coffee 2022

Front & Back

Christmas Charity Event for sending letters to Santa with heartwarming drawing from 4 children who won the competition. Combined their artwork with my designed layout and created poster and letter box.

4 type of postcard

Back side